Drinking Carnival concept
in Quebec City
in Quebec City
Maguire Avenue, a vibrant cornerstone of Quebec City, comes alive each summer with a series of events that captivate both locals and visitors alike.
Considering the success of drinking festivals in the US and UK, adapting this concept for Maguire Avenue could significantly amplify the summer vibrancy and allure of this key locale.
Considering the success of drinking festivals in the US and UK, adapting this concept for Maguire Avenue could significantly amplify the summer vibrancy and allure of this key locale.
Project type
Branding and campaign
Role
Lead designer
Duration
2 months
Responsibilities
Visual design
Mockup design
Branding and campaign
Role
Lead designer
Duration
2 months
Responsibilities
Visual design
Mockup design
Problem statement
Events on Maguire Avenue traditionally cater to families and older demographics, often overlooking the interests of the emerging younger generations.
To maintain Maguire Avenue's status as a pivotal hub in the city, it's crucial to develop an event that appeals across generational lines, including this younger, vibrant demographic.
Events on Maguire Avenue traditionally cater to families and older demographics, often overlooking the interests of the emerging younger generations.
To maintain Maguire Avenue's status as a pivotal hub in the city, it's crucial to develop an event that appeals across generational lines, including this younger, vibrant demographic.
Solution
Design branding and promotional materials for drinking carnival.
Design process
Research
- I did a first-hand and secondary-hand study of the avenue to gain a physical understanding of the ambiance of the street as well as the history.
Brainstorm
- With the help of all that context I began brainstorming ideas to explore an original visual that would attract all generations willing to go out on a hot summer day.
Iteration
- The different ideas I generated steered me towards creating an ad campaign with mascots in a post-card setting. The postcard setting is there to be reminiscent for the older generations and the mascot are there to grab the attention of the younger one.
Final Designs
- With my style decided, all was left to do was create adapted designs for the rest of the formats.